#113 - Jeanne Liedtka: Design Thinking: Unleashing Creativity in Business

Episode notes

Jeanne Liedtka is the Professor of Business at the University of Virginia’s Darden Graduate School of Business, where she teaches both MBAs and executives, as well as consulting on innovation, organic growth and design thinking. Jeanne, has served as Associate Dean of the MBA Program at Darden, Executive Director of the Batten Institute for Entrepreneurship and Corporate Innovation, and Chief Learning Officer at United Technologies Corporation, and consulted with a diverse set of organizations including IBM, Samsung, NASA, The United Nations, and the government of Singapore. Jeanne’s interests lie at the intersection of strategy and design. She has written eight books, including her most recent book published this year, 2024: The Experimentation Field Book: A Step-by-Step Project Guide , and many articles on the subject of strategy, innovation, and design thinking. In this thought-provoking conversation, we discuss why this topic is particularly important, as our research shows that companies truly thriving in today's digital, fast-paced world, discuss strategic experimentation, rather than strategic design, more frequently than their competitors.

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