Building a Personal Brand in Accounting: Francesca Tricarico’s Cloud and Networking Playbook

Episode notes

Content warning: This episode contains discussions about personal struggles, including eating disorders and mental health challenges.I have the pleasure of speaking with Francesca Tricarico, the Managing Director of Future Cloud Accounting. Francesca's journey into accounting began later in life, after discovering her passion while juggling motherhood and various jobs. Her story is one of resilience and determination, showcasing how she transformed her life by pursuing her AAT qualification and building a thriving business.Francesca shares her insights on the power of cloud technology in accounting and how it enables businesses to make informed decisions. We delve into her experience with networking, the importance of authenticity in social media, and how she built a substantial following on LinkedIn through genuine engagement and consistency.We also explore Francesca's personal journey, including her battle with an eating disorder and how fitness has played a crucial role in her recovery and self-empowerment.

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