5 questions to ask when your product stops growing | Jason Cohen (2x unicorn founder)

Episode notes

Jason Cohen is a four-time founder (including two unicorns, one being WP Engine) and an investor in over 60 startups, and has been sharing his lessons on company building at A Smart Bear for nearly 20 years. In this episode, Jason shares his methodical five-step framework for diagnosing stalled growth - a problem that faces almost every team. We discuss: 1. Jason’s five-step framework: logo retention, pricing, NRR, marketing channels, target market 2. A small tweak that’ll double response rates on your cancellation surveys 3. Why “it’s too expensive” is almost never the real reason customers cancel 4. The “elephant curve” of growth 5. How repositioning the same product can increase revenue 8x 6. When to reconsider if growth is even the right goal for your business -

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