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Head Heart & Boots

Ep 205 - "Unsexy Work Builds Real Business"

Head Heart & Boots · 2026-04-21 · 1h 8m

Episode notes

In this episode of Head, Heart, and Boots, Brandon and I sit down with Chris Matts , founder of Marketing Ninjas, to talk about what actually drives growth in restoration and why most marketing misses the mark. Chris shares his path into entrepreneurship, how he found the restoration industry, and why he chose to focus on helping companies generate more opportunities through outbound and relationship-driven strategies. We dig into the difference between branding and direct response, why business development reps are still one of the most important roles in a restoration company, and how marketing should support, not replace, relationship building. This conversation is a practical look at how work really flows in this industry and what it takes to stand out in a crowded market.

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