Episode 039: Philip Costa Hibberd, Automation Boutique

Episode notes

In this episode we meet entrepreneur Philip Costa Hibberd. Philip designs and builds robotic process automation, or RPA, for clients in the finance industry. He solves a productivity problem by automating rote computer tasks often done by highly paid analysts. This is a great example of firm-level microeconomics where investments change production functions and the allocation of resources towards more efficient use. Seems intuitive but nice to see theory meet reality. Efficiency is always a strategic imperative and not just in perfectly competitive markets. Philip helps his clients get there. He's also got a terrific outlook on life and business that's worth hearing too. You should listen!

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