Episode 022: John Adams III, Zekelman Industries

Episode notes

John Adams III is the Inside Sales & Customer Support Manager at Zekelman Industries, a firm that manufactures steel piping for large scale construction projects. The steel industry is a part of well developed supply chain and is highly competitive, making relationship maintenance important and price competition possible. John speaks with me about how his firm creates value without falling into the price competition trap. Surprisingly, one of those value adds is an award winning website!

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