Why Ignoring These Website Design Basics Could Be Killing Your Online Success

Episode notes

Download your free Ai-powered prototyping toolkit: Apply to our beta program: Join our community: Encarta 97: CD-ROM: summary In this conversation, Adam and Phill discuss the importance of starting with a clear strategy and objective when building a website for a B2B tech startup. They caution against simply imitating popular websites like Apple's, as those sites are designed for specific purposes and may not align with the goals of your business. They also advise against relying too heavily on design inspiration from platforms like Dribbble and awards websites, as they often prioritise trends over functionality. Instead, they recommend focusing on the fundamentals of good website design, such as information architecture, conversion strategy, and clear value proposition. In this conversation, Phill and Adam discuss brutalist web design and the importance of focusing on readability and functionality. They explore the guidelines for brutalist web design, such as making content readable on all screens and devices, only using hyperlinks and buttons for clicks, and ensuring that hyperlinks are underlined and buttons look like buttons.

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