Unboring Cyber: How Sara and Kelly Bring Human and Neurodiverse Thinking Into Cybersecurity Marketing

Episode notes

Cybersecurity teams deal with complex, emotional, high-pressure work every day, yet the industry still leans on generic padlocks, fear-driven messages, and copy-paste visuals. For Sara Carty and Kelly Allen, Co-Founders of Unboring, this gap between the reality of cyber and the way it is marketed became impossible to ignore. Sara brings 15+ years in high-growth tech startups and ongoing doctoral research in Cyber Diplomacy, giving her a deep view into how influence, trust, and communication shape cyber decision-making. Kelly adds over a decade of award-winning cybersecurity marketing experience, where her sensitivity to tone, emotion, and cognitive load shaped her belief that different minds create better stories. Together, they built Unboring as a place where human insight, neurodiverse thinking, and clear strategy come together to help cyber companies communicate with more relevance and originality.

• AI is Your New Salesperson: Deepak Gupta on Going From SEO to GEO35 / 100
• The Logic of Deny by Default: Building the Ultimate Security Guardrail51 / 100
• Hacked CEO to Cybersecurity Author: Scott Schober on Transparency, Branding, and the End of Passwords41 / 100
• Cyber is a business problem that needs a business partner
• From CISO to Founder: How Itzik Alvas Built Entro by Solving the Problem He Lived