Why Most Marketing Measurement Is Wrong

Episode notes

What if the metrics your company relies on every day… are giving you the wrong answers? In this episode, Pranav & Sundar break down: Why Uber cut $35M in Meta spend The real meaning of incrementality Why CAC swings can mislead entire organizations How brand advertising actually works in saturated markets Why marketers obsess over dashboards that don’t matter And how AI is changing the future of analytics This is a deep dive into modern marketing measurement, experimentation, brand strategy, and executive decision-making - designed for CMOs, growth leaders, and marketing operators navigating today’s increasingly noisy data landscape. If you care about attribution, brand ROI, MMMs, incrementality testing, or performance marketing… this episode is for you.

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