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Brandformance

Why Most Brands Are Fighting Meta’s Algorithm (And Losing)

Brandformance · 2026-06-01 · 48 min

Episode notes

Meta's advertising platform has become one of the most sophisticated machine learning systems ever built. Yet most marketers still try to outsmart it. In this live Office Hours session, Andrew Faris (CEO of AJF Growth) joins Pranav Piyush to break down how modern Meta advertising actually works - and why many brands are wasting time on outdated tactics.

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