135. Why Sales Teams Struggle With Multi Stakeholder Deals w/ Yasha Mitrotti

Episode notes

Consultative selling in complex B2B sales is no longer optional - it’s the shift every sales leader must master as buying becomes more complex and stakeholder-driven. In this episode of the B2B Sales Trends Podcast, Harry sits down with Yasha Mitrotti, Executive VP at bioMérieux, to unpack how B2B selling has evolved from technical expertise to value-based, stakeholder-driven conversations. Drawing on 30 years of enterprise sales experience, Yasha shares what actually separates top performers today, and why many teams struggle to adapt. The future of B2B selling isn’t about product knowledge - it’s about translating value across stakeholders and leading complex conversations with confidence.

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