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Why 2022’s a big year for B2B
B2B Marketing Needs Don Draper · 2025-11-17 · 28 min
Episode notes
Cos Mingides & Richard Parsons are the Co-founders at True and the minds behind the B2B Needs Don Draper podcast. Returning back on the show to talk about what we have learnt from our guests, the state of the industry, the latest research from The B2B Institute and discuss why 2022's a big year for B2B.
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