We discover Just Eat’s taste for creativity in B2B

Episode notes

Shane Mansfield is the Marketing Director at Just Eat for Business He’s an all-around experienced marketer, having worked in both B2B and B2C environments, clientside and agency. Just Eat for Business offers a huge variety of great-tasting and quality food, all through a single account. We talk about: Which parts of “Just Eat” are carried across to a B2B audience What media is best for sales activation and brand building How to balance brand-building with driving demand The process of rebranding and selling to senior stakeholders

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