Miriam Faber on making sense of Meta for B2B
B2B Marketing Needs Don Draper · 2025-11-17 · 26 min
Episode notes
Miriam Faber is the UK Head of Business Marketing at Facebook by Meta Miriam has worked in B2B strategic marketing roles for 17 years, delivering award-winning content for agencies such as M&C Saatchi, Adjust Your Set and Oliver Agency, before moving to Meta. She helps people understand how Meta can help build communities and drive business growth. Miriam is also a strong leader in driving Diversity & Inclusion within Meta and sits within the trade body of D&I boards at the IAB and ISBA. We talk about: The best strategies to drive long-term growth for B2B brands What separates great ads from average ones When to start thinking about brand management What the Metaverse actually is and the implications for brands
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