Michelle Goodall a primer on B2B brand communities

Episode notes

Michelle Goodall is the Chief Marketing Officer at Guild , a platform for professional communities and networking. She’s responsible for driving Guild’s growth. She also has over 20 years of experience in marketing, digital and communications - both client-side, agency-side and as a consultant. In previous roles, she’s worked with some of the world’s most recognisable brands including Unilever, the BBC, Viacom, Direct Line and General Mills, to name a few. ​​ We discuss: How Guild successfully grew their user base Creating a community & how it can help B2B brand growth The role of ‘belonging & purpose’ when building a brand Splitting your budget between long term brand building and short term sales activation What’s more important: the idea or the execution

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