Mastering the art of brand building

Episode notes

Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, product and brand marketing. Prior to this role, he was “Funny Manager” at Comedy Central. We discuss: What being a comedian taught him about brand building and creativity The dilemma of creating a “branded house” or a “house of brands” Overcoming the challenge of partner acquisition The right channels to get brand messaging to the right people

• Building a B2B Challenger Brand54 / 100
• Creative B2B marketing Innovation at Cisco58 / 100
• Fujitsu's Innovative Approaches to Global Thought Leadership63 / 100
• A Human Approach to Marketing Cybersecurity
• Private Equity and B2B Marketing: Unlocking the Power of Brand