Making sense of Enterprise marketing

Episode notes

Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice. As a natural storyteller, Brian also uses creative campaigns to grow brand awareness. This has allowed him to deliver revenue and profitability for five business units valued at $1B in annual revenue. We discuss: Influencing the minds of future buyers Balancing competing priorities of brand and demand How B2B marketers can harness emotional messaging The power of distinctive assets

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