Making sense of brand and demand in B2B

Episode notes

Mariska van Beukering currently works for Equinix: the world’s biggest digital infrastructure company, where businesses can scale with agility, speed the launch of digital services, and deliver world-class experiences. Mariska comes to us with deep experience in IT and has skills in brand management, marketing planning, lead generation, and strategic marketing. We Discuss: Effective B2C strategies that can be applied to B2B The power of hyper-targeting specific audiences Balancing long-term brand building with short-term sales activation The best ways to drive growth for B2B brands How to build strong brand awareness with new audiences

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