Lessons on storytelling from inside Google and Instagram

Episode notes

Jennifer Garcia spent five years as the head of integrated marketing at Instagram. Before this, she held senior roles at Google and Nokia. She has fifteen years of experience in both B2B and B2C marketing. During this time, Jennifer has collated knowledge in integrated marketing, brand marketing, product marketing, corporate communications and go-to-market strategy. We discuss: How working at Instagram and Google has shaped her as a leader Convincing senior leaders of the power of brand How to find forward thinking marketers that understand brand Types of media needed for brand building versus sales activation

• Building a B2B Challenger Brand34 / 100
• Creative B2B marketing Innovation at Cisco38 / 100
• Fujitsu's Innovative Approaches to Global Thought Leadership43 / 100
• A Human Approach to Marketing Cybersecurity
• Private Equity and B2B Marketing: Unlocking the Power of Brand