Exploring creativity and ambition in B2B

Episode notes

Martin Harrison is the Strategy Director at True. Before joining True, Martin was Strategy Partner at Wunderman Thompson. He’s also held senior positions at Huge and TMW. Martin has been helping brands of all sizes grapple with the challenges and opportunities of the digital revolution. He was the winner of an IPA Effectiveness Award and is a regular speaker on digital strategy, including at SXSW. We discuss: The opportunity for creativity in B2B How B2B marketing can become more ambitious Fame and customer consideration The importance of category reach and consideration

• Building a B2B Challenger Brand54 / 100
• Creative B2B marketing Innovation at Cisco58 / 100
• Fujitsu's Innovative Approaches to Global Thought Leadership63 / 100
• A Human Approach to Marketing Cybersecurity
• Private Equity and B2B Marketing: Unlocking the Power of Brand