Creativity, Stand-Up Comedy and Commercial Success

Episode notes

Mark Cullen is the Chief Marketing Officer at Simon Kucher & Partners. Simon Kucher & Partners is a global consulting firm specialising in strategy, marketing, pricing, and sales. Founded in 1985, the company now has around 1,400 professionals worldwide and is regarded as the world's leading pricing advisor and thought leader. We talk about: How stand-up comedy experience translates into marketing Risk taking and making the difference Growing your top line vs cutting costs Importance of writing a good creative brief We hope you enjoy our exquisite conversation with Mark.

• Building a B2B Challenger Brand54 / 100
• Creative B2B marketing Innovation at Cisco58 / 100
• Fujitsu's Innovative Approaches to Global Thought Leadership63 / 100
• A Human Approach to Marketing Cybersecurity
• Private Equity and B2B Marketing: Unlocking the Power of Brand