Cos Mingides on Why B2B Marketing Needs Don Draper Part.2

Episode notes

Cos Mingides is one of the Co-Founding Partners at True, one half of the creative spark for this podcast series. True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact. We talk about: What being 'a bit more Don Draper' means to him and his purpose behind launching this podcast Why he co-founded True What B2B advertising is lacking The 5 principles of growth in B2B marketing and why some marketers don't use it We hope you enjoy our fascinating conversation with Cos.

• Building a B2B Challenger Brand34 / 100
• Creative B2B marketing Innovation at Cisco38 / 100
• Fujitsu's Innovative Approaches to Global Thought Leadership43 / 100
• A Human Approach to Marketing Cybersecurity
• Private Equity and B2B Marketing: Unlocking the Power of Brand