Content marketing in B2B: insights from experts at NetApp, Snowflake and FLSmidth

Episode notes

Subscribe to our Newsletter In this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency - talks about content marketing in B2B with experts from international companies: • Irina Chernova , EMEA Targeted Demand Manager at NetApp • Rachel Roundy , Product Marketing Lead, AI at Snowflake • Ryan Lucas , Senior Marketing & Communications Manager at FLSmidth Together they discuss: • The essential role of content marketing in the B2B buyer’s journey and sales enablement • How to align content marketing with sales teams to drive business growth • Why localized content across regions and languages performs better • The importance of consistent, always-on content to build trust and credibility • How to use AI tools for content creation, optimization, and personalization at scale • Common challenges like managing too many voices and avoiding content duplication • Emerging trends such as dynamic content creation and humanizing B2B communication A valuable discussion between B2B experts who understand how to connect marketing, sales, and technology, offering insights on how to align teams, use AI effectively, and maintain a customer-first approach to drive business…

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