EPISODE #38: How to Scale Without the Chaos w/ Cody Lardizabal

Episode notes

Welcome back to the Perpetual Growth Podcast with Zac Palmer! If you’ve ever felt like your agency is being held back by duct-taped systems and endless busywork, this episode will feel like a lifeline. I’m joined by Cody Lardizabal, Fractional COO and founder of OptiGrow, who has helped founders from solo agencies to enterprise teams at Verizon and UnitedHealthcare streamline their systems, automate chaos, and reclaim dozens of hours every week. Cody opens up about his journey from freelancer to business owner, the mindset shifts that fueled his growth, and why defining your “deeper why” matters just as much as building airtight operations. We also dive into: Why operational infrastructure is the hidden backbone of a scalable business How to stop bottlenecks before they stall your growth Real-world systems that save time, close more deals, and make businesses sellable The power of automation with a human touch If you’re tired of chasing growth while drowning in manual processes, this episode will give you a clear path forward.

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