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Zac Palmer’s Perpetual Growth Podcast

EPISODE #27: From Cold Calls to Content King w/ Alex Sheridan

Zac Palmer’s Perpetual Growth Podcast · 2025-07-10 · 53 min

Episode notes

How Alex Built a Multi-7-Figure Marketing Agency from LinkedIn Marketing isn’t just content - it’s conversation, clarity, and connection at scale. In this episode of the Perpetual Growth Podcast, host Zac Palmer sits down with Alex Sheridan, Founder & CEO of ImpaXS Marketing, a fast-growing agency helping B2B companies build in-house video marketing teams that actually drive results. Alex went from cold-calling in the staffing industry to leveraging LinkedIn video content to build a thriving business. Now, he’s helping 7- and 8-figure B2B brands eliminate underperforming marketing agencies - and build their own high-impact content systems in-house. If you're in B2B, sales, or content marketing, this conversation will show you how to create powerful content ecosystems that lead to inbound growth and long-term brand authority.

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