EPISODE #25: The Mindset Behind High-Performance Sales w/ Russell Scherwin

Episode notes

The best sales strategy isn’t about pushing harder - it’s about leading smarter. In this episode of the Perpetual Growth Podcast, Russell Scherwin, former CMO at IBM Watson Commerce, global sales strategist, and executive advisor. Russell shares his personal journey from avoiding the spotlight to training thousands of sales professionals and leading enterprise transformation across industries. His philosophy? The most effective sellers don’t push - they listen, lead, and build lasting trust. What you’ll take away from this episode: Why the best sales leaders prioritize emotional intelligence and trust How to build a high-performance sales team that doesn’t burn out The real difference between sales activity vs. sales effectiveness Why mindset matters more than tactics - and how to coach it Russell’s turning point: standing up for what was right - and winning big Practical ways to align go-to-market strategy with integrity and results If you're in B2B sales, leadership, or business development, this conversation will change how you think about growth, performance, and influence.

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