Consultative Selling vs Direct Sales: Which One Wins? | EP 68
Zac Palmer’s Perpetual Growth Podcast · 2026-04-20 · 39 min
Episode notes
90% of real estate investors focus on finding deals… but only a small percentage ever master raising capital. That gap is exactly why most deals never get funded. Capital is the real bottleneck. Not deals. Not opportunity. ️ And the operators who understand how money actually moves are the ones who win. Inside this conversation, you’ll see how capital flows behind the scenes, what drives investor decision-making, and why most operators struggle to get deals funded even when the numbers look strong. You’ll also uncover how to raise money from both individual investors and institutions, build a consistent capital pipeline, and avoid the subtle mistakes that quietly destroy investor trust. If you're serious about scaling in real estate, private credit, or capital markets, this will reshape how you approach money, relationships, and long-term growth. Robert Costomiris is a capital markets and fundraising executive with over two decades of experience across Wall Street, private equity, and real estate investing.
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