The DTC math most founders refuse to do (until it's too late) | Suze Dowling @ Pattern Brands

Episode notes

Suze Dowling has seen the inside of more DTC brands than almost anyone. As co-founder of Pattern Brands, a multi-brand home goods portfolio she's been building since 2018, she doesn't just run one brand. She runs five at once on a shared services team, which means she watches the same mistakes play out across categories, price points, and growth stages, over and over again. The biggest one: founders who scale before the math works. In this episode of Unfinished Business, Alex and Lee sit down with Suze for one of the most honest DTC conversations they've had. She talks about what she actually looks for when acquiring a brand, why she's shut down companies that were still profitable, and why the DTC equation most founders ignore is the thing that determines whether your brand survives.

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