[S5 Ep49] The CEO Shift: Why Doing Everything Yourself Is Quietly Killing Your Business with Elizabeth Eiss

Episode notes

Send us Fan Mail This week, I sat down with Elizabeth Eiss, founder of Results Resourcing, and she said something in particular that I knew I needed to share with you. That 57% of the average founder's time is spent on non-core work. Work that isn't generating revenue, isn't in their zone of genius, and that someone else could do better, faster (and with significantly more joy). That number made me look at my own week differently! And this episode will help you do the same, as you hold up the mirror long enough to see exactly what that non-core work is costing you in your business. Episode Highlights ⏱️ Every hour spent on work that isn't your highest use has an opportunity cost. And Elizabeth has a calculator that shows you exactly what that number is. Core versus non-core work, and getting genuinely clear on what work only you can do Why unicorns don't exist - and why hiring someone who says they can do everything is almost always a red flag... Specialists beat generalists every single time. ️ Process, tools, then people - in that exact order.

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