[S5, Ep21] Building a Bold Culture with Bananas & Boundaries (with Jennie Coleman)

Episode notes

Send us Fan Mail What if your values were simple enough to live by - and strong enough to shape an industry? In this episode, I sit down with Jennie Coleman, President & Co-Owner of Equifruit, to talk about fair-trade bananas, fearless leadership, and why “Don’t work with jerks” might be the most effective HR policy you’ll ever write. Episode Highlights The bold vision behind global fair-trade banana domination ️ How Equifruit’s three core values - Compassion, Commitment to Change, and Creativity - drive every decision What “Don’t Work with Jerks” really means (and how to enforce it with empathy) Turning culture into action - from hiring to supplier partnerships Leading with values even when you’re the smallest player in a giant industry Because culture isn’t a poster on the wall - it’s the daily choice to lead with compassion and courage. And when your values are clear, you don’t just build a stronger team - you build a business you’re proud to lead. Support the show The People Side of Business is the podcast for female founders and business owners who are leading teams and growing businesses.

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