Welcome to the paid media lab! (podcast trailer)

Episode notes

The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months. Experimenting and trying new things is crucial for gaining a competitive edge in Paid Media, and that’s exactly what this show is designed to help you with! Presented by James Deeney and

• Why T-Shaped marketers will win the future of Google Ads (w/ Miles McNair) | S3 EP660 / 100
• Growth Beyond Google: Diversifying Spend Without Losing ROI (w/ Matt Shenton) | S3 EP572 / 100
• What elite B2B Marketers do differently to support Sales teams (w/ Pam Didner) | S3 EP464 / 100
• Master TikTok Ads: UCG, Search Ads & 2026 Strategy (w/ Fiona Bradley) | S3 EP3
• AI Hype vs Reality: What actually works in marketing (w/ Rand Fishkin) | S3 EP2