Welcome to Season 2 of the Paid Media Lab!

Episode notes

Season 2 of the Paid Media Lab podcast kicks off on the 21st May! Join us as we sit down with the best in the PPC business - including top performance marketers, media buyers, and growth strategists - to uncover what’s actually working in paid media right now. No fluff - just real insights, proven tactics, and unfiltered conversations in a digestible format to improve your PPC game (and potentially save you thousands!) New episodes dropping weekly -

• Why T-Shaped marketers will win the future of Google Ads (w/ Miles McNair) | S3 EP640 / 100
• Growth Beyond Google: Diversifying Spend Without Losing ROI (w/ Matt Shenton) | S3 EP552 / 100
• What elite B2B Marketers do differently to support Sales teams (w/ Pam Didner) | S3 EP444 / 100
• Master TikTok Ads: UCG, Search Ads & 2026 Strategy (w/ Fiona Bradley) | S3 EP3
• AI Hype vs Reality: What actually works in marketing (w/ Rand Fishkin) | S3 EP2