The Google Ads optimization checklist to maximize ROAS (w/ Aaron Young) | S2 EP6
The paid media lab · 2025-06-25 · 29 min
Episode notes
Download Aaron Young's Google Ads Optimization Checklist (for free) here: Looking for a repeatable, structured way to optimize your Google Ads campaigns without burning out or flying blind? In this episode of the Paid Media Lab, we’re joined by PPC expert Aaron Young - founder of Define Digital Academy, and one of the most trusted and popular voices on YouTube when it comes to paid search. Aaron walks us through his updated 2025 Google Ads Optimization Checklist - a practical, spreadsheet-based framework that breaks campaign management into clear, actionable steps using his unique S.T.A.B. method: • Spending & segmentation • Targeting • Ads & landing pages • Bidding Whether you’re managing Search, Shopping, PMax, Display, Demand Gen or YouTube campaigns, this checklist will help you eliminate guesswork, reduce wasted spend, and scale performance with confidence.
More from The paid media lab
All episodes →- Why T-Shaped marketers will win the future of Google Ads (w/ Miles McNair) | S3 EP640 / 100
- Growth Beyond Google: Diversifying Spend Without Losing ROI (w/ Matt Shenton) | S3 EP552 / 100
- What elite B2B Marketers do differently to support Sales teams (w/ Pam Didner) | S3 EP444 / 100
- Master TikTok Ads: UCG, Search Ads & 2026 Strategy (w/ Fiona Bradley) | S3 EP3
- AI Hype vs Reality: What actually works in marketing (w/ Rand Fishkin) | S3 EP2