POAS vs ROAS: Why and how to track profit in eCommerce (w/ Adriaan Dekker) | S1, EP3

Episode notes

In this episode of The Paid Media Lab podcast, we're speaking to PPC expert Adriaan Dekker about whether it's worth shifting to POAS instead of ROAS. Adriaan is a highly respected voice within the PPC community, known for documenting every minor and major update to the Google Ads platform since launching his Google Ads newsletter in November 2022. With a substantial 100k+ following on LinkedIn, Adriaan is a recognized authority in the field, and a trusted guide for thousands of performance marketers working at the cutting-edge of PPC. We could think of no better way to delve into advanced paid search metrics than to get Adriaan on, and have a chat with him about something he firmly believes in - the value of the Profit on Ad Spend (POAS) metric vs. the more traditional ROAS metric. Timestamps: 0:00 - Intro 3:25 - POAS vs ROAS explained 5:02 - POAS for different businesses: which types of businesses can benefit most from POAS 6:28 - B2B Webshop Trends: Adriaan notes the growing trend of B2B companies using webshops.

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