Optimizing Performance Max for eCommerce: High-impact tips (w/ Kirk Williams) | S2 EP3
The paid media lab · 2025-06-04 · 29 min
Episode notes
In this episode of the Paid Media Lab, we’re joined by Kirk Williams - founder of ZATO Marketing, TEDx speaker, and 2025’s 3rd most influential PPC expert - to break down exactly how to optimise PMax for eCommerce success. Whether you’re managing a single-product Shopify store or a large multi-brand catalogue, Kirk’s advice will help you turn underperforming PMax campaigns into high-performing ROI machines. Timestamps: 0:00 - Intro 3:55 - How PMax differs from other campaign types 6:29 - PMax campaign structures for shopify stores 13:57 - Feed optimization best practices 19:33 - How to get more insights from PMax 22:01 - Driving the most revenue from PMax 26:54 - Final thoughts Prefer watching over listening?
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