How to predict Google Ads Results in 2025 with $0 ad spend (w/ Ed Leake) | S2 EP10
The paid media lab · 2025-07-23 · 31 min
Episode notes
Get Ed's forecasting spreadsheet here: watch his video going into the spreadsheet in more detail: In the final episode of Season 2 of the Paid Media Lab podcast, we speak to Ed Leake - founder of God Tier Ads, seasoned agency owner, and PPC expert with over half a billion in managed ad spend - to uncover the biggest mistakes marketers make when forecasting Google Ads performance, and how to do it right. With nearly two decades of experience in paid media, ad tech, and conversion strategy, Ed shares his hard-earned insights on why most forecasts fail, how to build projections that align with real business outcomes, and what every advertiser should know about scaling spend without killing ROAS. Whether you’re pitching new clients, planning Q4 budgets, or trying to get a grip on Google’s automation and Performance Max chaos, this episode is packed with straight-talking advice that cuts through the noise.
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