#167 What AI Can't Replace in Great Marketing with Abe Kasbo and Nick Usborne

Episode notes

"Brand is your story. That's the one thing that is unique about you." -Nick Usborne Abe Kasbo is the Founder and CEO of Verasoni, a global marketing communications advisory and agency that delivers integrated strategies for Fortune 500, middle-market, and startup clients, and he serves as a trusted advisor to C-suite leaders on branding, communications, and public relations. He is the author of Irresponsibly Digital, a call to action challenging businesses to rethink digital-first strategies with greater purpose, creativity, and measurable impact, and he has been featured in major outlets including The New York Times, Forbes, PBS, and Fox Business. Abe is an award-winning entrepreneur and humanitarian, including the 2025 Small Business Council of America Humanitarian Award, a documentary filmmaker whose PBS-distributed film The Arab Americans explores 150 years of cultural impact, and a founder of multiple philanthropic initiatives. He is a Seton Hall University Entrepreneur Hall of Fame inductee and holds advanced degrees in public administration, political science, and international relations.

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