How To Make Culture a First-Class Citizen as a B2B SaaS CMO
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS · 2021-01-20 · 32 min
Episode notes
Eric brings nearly two decades of experience as a senior go-to-market leader in high-growth technology businesses, including as CMO for Sovos, and as CEO of mobile startup Zerista, which he successfully exited. Quick Base is an app development platform that helps problem solvers of any technical background to work together to create an ecosystem of applications safely, securely, and sustainably. Episode synopsis What does a diverse team really mean to the organization? How can you make ‘culture’ more data and process driven? Should employers prefer experience over diversity? Great insights for SaaS companies as Erik and Erica deep dive into the meaning of culture and how it can become a competitive differentiator when done right.