Marketing Isn’t Broken, Your Data Is - Justin Rashidi

Episode notes

Marketing Isn’t Broken, Your Data Is When marketing performance drops, companies usually blame the channel. But according to Justin Rashidi , co-founder and Chief Strategy Officer at SeedX, most marketing problems are actually data problems. In this episode, he explains how attribution models, dashboards, and dirty data can mislead even experienced teams. Justin Rashidi is the co-founder and Chief Strategy Officer at SeedX , a data-driven marketing consultancy that has helped more than 150 companies generate over $1 billion in revenue. With a background in science and engineering, he focuses on data integrity, measurement frameworks, and uncovering wasted marketing spend. The No.1 eCom Operations hack “Your underlying data is what feeds your agents.

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