Margins, Market Shifts & B2B Reality with John Bruno

Episode notes

Margins, Market Shifts & B2B Reality Holiday spending may dip, but the real story is shifting demand, supply chain complexity, and promotion fatigue. In this episode, John Bruno shares how B2B and B2C leaders must rethink pricing, promotions, digital transformation, and AI-driven discovery in a volatile market. John Bruno is a recognized leader in B2B commerce, pricing strategy, and digital transformation. At the time of recording, he served as VP of Strategy at PROS, advising global enterprises on commercial excellence and digital modernization. He previously led B2B e-commerce research at Forrester, authoring the B2B eCommerce Playbook and multiple Forrester Waves.

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