From SEO to AEO: Why Clean Data Is the Real AI Strategy with Steve Zisk

Episode notes

From SEO to AEO: Why Clean Data Is the Real AI Strategy In this episode, Steve Zisk of Redpoint Global explains why AI Engine Optimization (AEO), structured data, and clean customer identity are becoming essential for eCommerce success. Steve Zisk is Product Marketing Principal at Redpoint Global and a veteran technologist with 35+ years of experience in data, personalization, and customer engagement. He helps marketers translate complex AI capabilities into practical business value.

• From Views to Sales: The Shoppable Video Playbook with Eitan Koter34 / 100
• When Product Content Is Slowing Down Your eCommerce Growth with Lynn Herman28 / 100
• Your Best Creative Is Killing Your Conversion with Aaron Smedley40 / 100
• The No. 1 Amazon Ad Hack with Kusha Karvandi
• Where do Brands Turn Wrong with Liz Stack