How to Standout in B2B with Udi Ledergor, Chief Evangelist at Gong

Episode notes

#313 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing , and why most B2B marketing fails because it plays it safe. He also shares his journey from marketer #1 to CMO to Chief Evangelist at Gong , where he led category creation, brand, and marketing through massive scale. They unpack how Gong built a brand that actually stood out, what it means to punch above your weight as a B2B marketer, and how to think about brand ROI without fake dashboards.

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