Guide to Building a Winning Podcast Marketing Strategy

Episode notes

In this episode of Tech Qualified, host Baylee Gunnell sits down with Justin Brown, Co-Founder at Marketers in Demand. They explore the real work that goes into launching and sustaining a successful B2B podcast, especially for small marketing teams. Justin shares why consistency matters more than flashy production and explains how a podcast can anchor content strategy for tech companies. Justin pushes back on the idea that business podcasts should focus on executive stories or product launches. Instead, he urges listeners to build shows around real audience problems and to use targeted questions that give practical takeaways. He also describes how podcasting can fuel content for blogs, social media, and sales outreach, making it a practical choice for busy teams. Throughout the conversation, Justin stresses the value of starting simple and building over time. He encourages marketers to respect the medium, aim for steady output, and use podcasting as a tool for lasting relationships and trust - not just vanity metrics. This episode is

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