Why your attorneys should feel like part of the marketing team

Episode notes

On paper, Julia Thomas is a one-woman band as Dean Mead's marketing director. But in reality, she works in tandem with more than 100 unofficial marketers. Yep - attorneys and staff have a crucial supporting role to play as advocates for their firm and its brand, and Julia has made it her mission to empower them. In this episode of Spill the Ink, Julia discusses how her approach to legal marketing creates a culture of shared responsibility and reveals what she's learned about helping busy attorneys stay engaged with community-focused initiatives. And with 20 years of experience in global, national, regional and local marketing roles across the legal, accounting and construction sectors, she's learned a thing or two.

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