Inside Legal 500: Submission Strategy and AI's Growing Role in Firm Selection

Episode notes

In this episode of "Spill the Ink," Michelle Calcote King sits down with Barnaby Merrill, US editor at Legal 500, to unpack everything legal marketers need to know about one of the industry's most established rankings programs. Barnaby walks through what makes a strong submission, how referee feedback actually influences ranking decisions and why firms new to the process may be closer to a strong ranking than they think. He also shares what's new with the US Elite rankings - a partner-led, jurisdiction-specific program now in its second year - and explains how Legal 500's data is increasingly shaping the answers AI tools serve up when corporate clients search for outside counsel.

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