Why a DEI strategy is a competitive advantage for law firms

Episode notes

The legal industry isn't known for its trailblazing progress on the diversity, equity and inclusion (DEI) front - but it is improving. Many law firms are integrating DEI strategy into their core business model, and the benefits of this shift are touching nearly every area, from prospecting and marketing to recruitment and talent development. In this episode, Lee Watts joins us to talk about her new role as Director of Diversity, Equity & Inclusion at Bass, Berry & Sims. She discusses the firm's strategy and reflects on how DEI influences a firm's brand, reputation and competitive advantage. Here's a glimpse of what you'll learn Who Lee Watts is About Bass, Berry & Sims How DEI has changed over the years DEI's influence on law firm brand and reputation How to be a DEI advocate within your own circle of influence The importance of analyzing all business matters through a DEI lens The potential impacts of emerging lawsuits targeting firm DEI initiatives About Bass, Berry & Sims' active programs, including its affinity groups and educational partnerships About our featured guest Lee Ashby Watts is the Director of Diversity, Equity & Inclusion (DEI) at Bass, Berry & Sims.

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