What other sectors teach us about legal marketing

Episode notes

It's easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective marketing should always center around one thing: how does it make people feel about your firm? This is one of many insights that Strauss Troy's director of marketing Jennifer Gault has acquired in her more than 12-year career spanning the retail, nonprofit and construction sectors. In this episode, Jennifer discusses how she's strengthening brand awareness for "strategically midsize" law firm Strauss Troy, including by developing a new tagline, launching a video strategy and guiding a website redesign. Here's a glimpse of what you'll learn How Jen Gault's experience in the retail, nonprofit and construction sectors shapes her approach to legal marketing. Why midsize law firm Strauss Troy has focused its marketing strategy on brand awareness. Why powerful, human-led stories are essential no matter the industry, and how to make them work for law firms. Key considerations for redesigning a law firm's website and branding. How to balance firmwide initiatives with individual attorneys' community and pro bono interests.

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