The Path to Refreshing and Modernizing Gannett Fleming's Brand

Episode notes

To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it. Architecture, engineering and construction (AEC) marketers often have to walk the delicate line between honoring their firms' rich history and showcasing how they're embracing innovation. Founded in 1915, Gannett Fleming has experienced its fair share of changes over the years. Marketing and Communications Director Justin Juley says he views brand refreshes as opportunities to better define the firm's story, unify its voice and show employees, clients and prospects that they can honor their legacy while driving the future of the built environment. In this episode, Justin shares learnings from Gannett's latest brand refresh, his thoughts on the digital marketing trends shaping his team's work, and insights into the firm's content strategy. Here's a glimpse of what you'll learn Gannett Fleming's history and evolution. Justin's biggest learnings and takeaways from helping refresh Gannett Fleming TranSystems' brand and marketing strategy. Why firms shouldn't be afraid to highlight and champion their talent. How to cultivate a stronger employer brand.

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