Midsize Law Firms: Two Key Questions to Stop Random Acts of Marketing

Episode notes

Inside midsize law firms, things can get loud. They're often in a stage where they're in constant motion, frequently hosting events, updating websites and sponsoring conferences. But when asked about the end results, the answer isn't always clear. Erika Steinberg, founder of CMO2Go, says the problem often starts with how firms think about strategy itself. In this episode of "Spill the Ink," Erika joins Michelle Calcote King to discuss why strategy doesn't need to be a capital 'S' undertaking that costs a fortune and ends with a binder nobody reads. With more than 30 years in legal marketing and leadership roles at Am Law 100 firms, Erika partners with firms nationwide, bringing a high caliber of expertise to organizations. She explains how two simple questions - "What are we trying to accomplish?" and "Who are we trying to reach?" - can provide all the clarity a firm needs to move forward. Here's a glimpse of what you'll learn How to simplify strategy by focusing on two foundational questions that bring clarity to business and marketing efforts. The "one-year lookback" exercise that helps teams define success before they start a major project.

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