Marketing's Role in Winning the War for AEC Talent

Episode notes

With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly stepping in to support talent recruiting, engagement and retention. Bryce Batts, the Co-Founder of AEC staffing firm Career Collective, sits down with us to talk about how marketing and HR departments are teaming up to attract top talent. Bryce gives us a glimpse into the state of the AEC hiring market and the top challenges hiring firms are navigating. She also covers how a strong employer brand impacts recruitment, why social media channels like LinkedIn should be a priority, the importance of internship programs, and more. Here's a glimpse of what you'll learn About Career Collective and Bryce Batts' journey to launching a staffing firm dedicated to the AEC industry. Key factors driving the AEC talent shortage. How marketing and HR are collaborating to improve recruiting, engagement and retention strategies. The role of marketing in shaping a strong employer brand and how it can influence hiring. How candidates use social media and why it's crucial for firms to convey authenticity online.

• Closing the Loop: How CFOs Help Law Firms Connect Marketing Spend to Actual Profitability42 / 100
• The Case for Pursuing the CURT Awards of Excellence32 / 100
• What Makes a Law Firm Leading? Bloomberg Law's Data-Driven Approach to Rankings37 / 100
• Under the Hard Hat: Mental Health and Safety Culture in Construction
• Inside Legal 500: Submission Strategy and AI's Growing Role in Firm Selection